Name, Image, Likeness
The Current NIL Models are NOT Sustainable
The Current NIL Models are NOT Sustainable
The Current NIL Models are NOT Sustainable
DON'T bet on a single athlete. Focusing on individual players is not sustainable and has the potential to be incredibly destructive to your program. In a time of uncertainty, do you want to have your players brokering individual deals with your program's top boosters? Do you want to use one of your few “markers” to get the "can’t miss
DON'T bet on a single athlete. Focusing on individual players is not sustainable and has the potential to be incredibly destructive to your program. In a time of uncertainty, do you want to have your players brokering individual deals with your program's top boosters? Do you want to use one of your few “markers” to get the "can’t miss recruit” only to have him transfer next season? If one of your donors has a bad experience OUTSIDE OF YOUR CONTROL - you lose.
Impact On Team Chemistry
The Current NIL Models are NOT Sustainable
The Current NIL Models are NOT Sustainable
How do these individual deals impact the locker room? The effects are all negative. Take a recent Power 5 University for example. Two players have a deal with the same booster — one is a transfer getting more money and bigger deals over a top returning player who is set to make a fraction of that. The top returning player immediately
How do these individual deals impact the locker room? The effects are all negative. Take a recent Power 5 University for example. Two players have a deal with the same booster — one is a transfer getting more money and bigger deals over a top returning player who is set to make a fraction of that. The top returning player immediately threatens to transfer if he doesn’t get a better deal. How will this impact team chemistry, team focus, team and personal accountability, and ultimately how will it impact the effectiveness of the team in a game? This creates a larger divide amongst your players.
Team Focused and Driven
The Current NIL Models are NOT Sustainable
Team Focused and Driven
Keep the focus on everything you are fighting to build - NOT one player. Provide an opportunity for all athletes to earn, protect your hard-earned relationships with your donors, and create a sustainable model that will be viable year over year.
Our model focuses on the entire team and compensates individuals based on their image and
Keep the focus on everything you are fighting to build - NOT one player. Provide an opportunity for all athletes to earn, protect your hard-earned relationships with your donors, and create a sustainable model that will be viable year over year.
Our model focuses on the entire team and compensates individuals based on their image and likeness. Their visibility on the court has inherent value – think of the sponsorship model approved and used with shoe and apparel companies. Why do shoe companies pay the type of money they pay schools? They pay for the visibility of the athlete wearing their mark on the field of play.
Everyone Wins
The Current NIL Models are NOT Sustainable
Team Focused and Driven
By taking the focus off the individual athlete and keeping it on the program, we provide an opportunity for all of your athletes to earn from their image and likeness, it will protect the sanctity of the locker room and team chemistry, additionally, we will insulate your hard-earned relationships with donors from “deals gone bad”. We
By taking the focus off the individual athlete and keeping it on the program, we provide an opportunity for all of your athletes to earn from their image and likeness, it will protect the sanctity of the locker room and team chemistry, additionally, we will insulate your hard-earned relationships with donors from “deals gone bad”. We created a sustainable model that is NCAA compliant and follows state legislation.
Desert Classic
University of Arizona vs. Florida Atlantic
Las Vegas – Basketball fans are in for an early Christmas present as two powerhouse college basketball teams, The University of Arizona and Florida Atlantic University, face off in a highly anticipated marquee neutral site game two days before Christmas Day. The Desert Classic will take place Saturday, Dec. 23, 2023, at noon PT at T-Mobile Arena in Las Vegas. The game will be broadcast live on FOX, ensuring fans across the nation can view the showdown.
This top 10 matchup will take place in the iconic T-Mobile Arena which has hosted numerous world-class events. The game will feature one of the all-time greatest college basketball programs, Arizona and last year’s Final Four Cinderella, Florida Atlantic. This game is being billed as one of the top non-conference games of the year.
Meet The Team
Mark Jurich
Lainey Jurich
Craig Dilger
Mark Jurich is a highly experienced figure in the realm of college sports, with a strong background in development, sports marketing, and athletic administration. He began his career at the University of Louisville and ascended through the ranks, ultimately serving as the Senior Associate Athletic Director for Development. During his tenu
Mark Jurich is a highly experienced figure in the realm of college sports, with a strong background in development, sports marketing, and athletic administration. He began his career at the University of Louisville and ascended through the ranks, ultimately serving as the Senior Associate Athletic Director for Development. During his tenure, he played a pivotal role in achieving record-setting fundraising goals for the athletic department, both in annual funds and major gifts. In 2018, he founded the Jurich Group, a sports marketing company known for its innovative use of IP Targeting and Geo-Framing technology, redefining the concept of tech consultancy solutions in the sports industry.
Craig Dilger
Lainey Jurich
Craig Dilger
Craig Dilger has been with Stoll Keenon Ogden since 2001 and currently holds the positions of Chair of the Sports and Criminal Law practices and Vice Chair of the Healthcare Law practice. He specializes in complex commercial litigation and has a substantial legal background, including serving as lead Trial Counsel in over 60 Jury Trials a
Craig Dilger has been with Stoll Keenon Ogden since 2001 and currently holds the positions of Chair of the Sports and Criminal Law practices and Vice Chair of the Healthcare Law practice. He specializes in complex commercial litigation and has a substantial legal background, including serving as lead Trial Counsel in over 60 Jury Trials and numerous bench Trials and Administrative Proceedings. Craig's career highlights include successfully defending a Division I college football coach and athletic association in a trial against a student's allegations regarding football scholarship improprieties, and he serves as Chairman of the Kentucky Registry of Election Finance.
Lainey Jurich
Lainey Jurich
Lainey Jurich
Lainey Jurich is a third-generation real estate professional with a strong focus on tenant and landlord work in the retail sector. She possesses skills in negotiations, market research, lease administration, location intelligence, and commercial development, including the successful development of a 358-bed student housing project at the
Lainey Jurich is a third-generation real estate professional with a strong focus on tenant and landlord work in the retail sector. She possesses skills in negotiations, market research, lease administration, location intelligence, and commercial development, including the successful development of a 358-bed student housing project at the University of Louisville. As a former Division I Field Hockey player her commitment to improving the student-athlete experience and advocating for Olympic athletes positions her as a dedicated and passionate advocate for athletes' well-being and opportunities.
Contact Us
Contact Align Sports for innovative solutions in college sports, including marquee events and navigating the evolving NIL landscape. Our expertise in organizing high-profile games and commitment to enhancing the student-athlete experience makes us a valuable partner for universities and sports organizations seeking compliant, impactful solutions.
